Buck Wild launched in 2016. They had no history, no fans and a very small budget. What they did have was a lineup of wholesome and tasty snacks. To make noise in a crowded field, we developed a brand identity and voice that felt authentic and smart. We then built their mobile-first website, created all their social content and launched an interactive tasting experience called the SnackShot Tour.
In one year, Buck Wild’s engagement rates were more than double the industry average, the social audience grew by over 200%, and after a trial distribution at Starbucks, we helped lead Buck Wild through a nationwide buy that extended their reach into grocery stores across the country.