Our Manifesto

 

We are one. One family. One soul. We call ourselves a village. A village made up of many voices, many points of view, and many kinds of clients.

 

This diversity is what bonds us. And makes us special. We believe it’s quite unexpected. And so are we. We are curious. Authentic. And quite ingenious, in fact.

 

From health to tech our work is fresh. Shockingly fresh. At the same time surprisingly human. Emotional, engaging, and aspiring. Just like us.

Always thinking. Always dreaming.

 

Let’s create together. And win together.

At Havas San Francisco.

Leadership

HAVAS WORLDWIDE
Monette Hagopian President
Monette Hagopian President

Monette has over 16 years of experience in the healthcare industry, with a focus on brand marketing, sales, and digital/multichannel strategy, as well as a deep understanding of access, reimbursement, and distribution programs. She has played pivotal roles on blockbuster pharmaceutical brands such as Avastin, Ocrevus, Lucentis, Herceptin and Tamiflu. Monette is driven by the environment and opportunity where brand strategy can connect patients, caregivers and providers within the healthcare space.

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Ernie Lageson Managing Director, Executive Creative Director
Ernie Lageson Managing Director, Executive Creative Director

Ernie is a brilliant creative force, shaping the Creative Business Ideas® behind our work and crafting winning pitches for clients such as Seagate, PayPal, Genetech and Continental Mills. He has built an impressive 20-year career at leading agencies such as Saatchi & Saatchi, McCann Erickson, and AKQA. Ernie has won awards in diverse areas from consumer electronics to travel and tourism.

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Denise Melone Senior Director, Business Engagements
Denise Melone Senior Director, Business Engagements
Denise has worked in the healthcare advertising space for over 13 years.  She has experience across the board in multiple disease areas in both the patient and healthcare provider spaces, including neurology, rare -disease, autoimmune, oncology, women’s health, hypertension, and gastroenterology. Her client experience also includes working with Pfizer, Wyeth, Novartis, Amgen, AstraZeneca, Genentech, Bayer, BioMarin, and other smaller biotech firms as well as the CPG space with S.C. Johnson. Her passion has been in bringing products to market with launching over nine medications both globally and in the U.S. While she is originally from southern California, her advertising career has taken her to New York, Berlin, and Chicago, and now she is happy to be back home in California, living in San Francisco. She loves UCLA football, equestrian activities, tennis and being Irish.
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David Mickle Senior Director, Account Management
David Mickle Senior Director, Account Management

Dave joined the Havas client services team in 2013 to lead engagements with several of our largest clients. His background includes a deep focus on rare disease, neurology, endocrinology, metabolic disorders, and medical device, including numerous high-profile product patient and HCP launches.

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Nellie Newman Director of Operations
Nellie Newman Director of Operations
HAVAS WORLDWIDE
Lyndsey Sferro Konrad Director of Talent
Lyndsey Sferro Konrad Director of Talent

As Director of Talent with extensive experience in the US and Europe, Lyndsey knows how to find the best talent in the world—because she’s been doing it for more than 15 years. Lyndsey has worked at pioneering digital shops like Agency.com and Red Sky Interactive in San Francisco, and at various global agencies as a consultant and recruiter in Paris.

In 2012, Lyndsey returned to San Francisco to help grow the Havas office and shape the agency culture. Through it all, Lyndsey hasn’t lost sight of what matters most. In Lyndsey’s words: “How can I help my employees so they, in turn, can do their jobs to the best of their abilities and create the best work possible?”

Capabilities

We provide our clients with a full range of integrated tools and services across multidimensional platforms. Our extensive in-house capabilities and best-in-class partners allow us to create custom, purpose-built solutions that help drive our clients’ businesses.

 

Advertising

Big, integrated ideas across all communications platforms.

Football field. Symbolizing strategy Brand Strategy

The crucial insights that lay a foundation for all creative thinking.

Social Marketing

Ideas that speak the language and spark the conversations of the world.

Sticky notes from an experience design working session Experience Design

Smart, intuitive, and engaging user experiences.

Claritin commercial image Health & Wellness

Havas San Francisco operates within Havas Health & You as an innovative practitioner
of healthcare communications.

Luxury

Tailor-made approach for the world’s most premium brands.

Web interface of a brand design color palette Brand Design

Brand identities that are built to last, because they build brand equity.

gears and a brain stylistically together Analytics & Decision Sciences

Data transformed into actionable insights.

CRM

Lasting relationships that are built one loyal customer at a time.

PR & Corporate Communications

Powerful storytelling and narratives to put clients at the center of cultural storms.

Hand interacting with mobile device Mobile Marketing

Mobile solutions that seamlessly engage consumers with branded experiences.

Image of a tablet laying on a table ( a device where digital commerce occurs). Digital Commerce

Integrated platforms that allow brands to merchandise strategically and effectively.

Over-the-shoulder image of a video editor in our content studio Content Studio

Studio 6 is our in-house, best-in-class content delivery system incorporating live-action editorial, audio, design, animation, and digital production.

Product Development

Our in-house Innovation Lab creates proprietary apps and digital experiences that translate into real-world sales.

Person writing date on sticky note Engagement Planning

Shaping more meaningful brand experiences.

Tools

Want to build a great brand? Start with great tools. In the hands of smart collaborators, our proprietary tools can generate meaningful brand experiences.

 

Creative Business Idea
The CBI is the foundation of our success in building great businesses. It generates differentiating ideas by bringing together strategic planners and clients in the most imaginative development process.
Prosumer
Prosumers are leading-edge consumers making and breaking markets today. To understand a category, you have to follow these influencers very closely. Our Prosumer database of 55,000 people around the world allows us to predict future attitudes and trends.
Decipher
This tool enables the crucial analysis of communication conventions. The in-depth study of visual and verbal codes allows us to identify emerging trends and fresh ways of looking at each category.
Brand Momentum
We track each brand’s position in the marketplace by measuring its traction against that of its competitor's. As in political polling, we can accurately measure brand consideration, or how consumers are likely to vote.
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